Competition from du is hurting Etisalat, the company admitted in $7bn bond prospectus, daily Emirates 24/7 reported on Tuesday. Mobile. Etisalat Bond Prospectus PDF – Free download as PDF File .pdf), Text File .txt) or read online for free. Etisalat-bond-prospectus-pdf. Prospectus following this notice, and you are therefore advised to .. The Etisalat Financial Statements are prepared in United Arab (v) if ”30/”, ”/” or ”Bond Basis” is specified in the applicable Final Terms, the.
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Abu Dhabi – Etisalat is pushing more of its mobile subscribers to sign up to costlier post-paid plans to help the operator offset losses it incurred with customers leaving.
With the mobile penetration rate in the UAE hovering near per cent – about two devices per resident – growth in the sector is slowing. Since Etisalat lost its mobile monopoly in the UAE inthe company’s share of the domestic erisalat market has levelled off at about 63 per cent. The company added only 10, mobile customers in the third quarter.
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By comparison, post-paid promotions such as the Elite Plan helped the rival company du to addmobile customers in the third quarter. The smaller operator has about 37 per cent of the market. To try to buck du’s growth, Etisalat introduced the MyPlan promotion last month for consumer and business customers, a new take on its post-paid offerings that provides more etiwalat for a lower monthly charge.
The UAE deserves to have a lot higher penetration for post-paid,” said Khalifa al Shamsi, the senior vice president of marketing for Etisalat.
Etisalat has 1 million post-paid mobile subscribers and 6. The company’s mobile operation is of increased importance to overall earnings, bringing in revenue last year of more than Dh The prospectus revealed that Etisalat’s monthly average revenue per user ARPUa key financial measure in the telecommunications business, decreased from Dh in to Dh in the most recent quarter.
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Etisalat’s mobile business has also experienced a high rate of “churn” – the number of customers leaving the operator. Although it is not clear how many of Etisalat’s customers have signed up etisa,at du or have simply left the country, Etisalat’s churn rate rose from 15 per cent in to 25 per cent last year.
Efisalat declined to 17 per cent in the first nine months of this year. The churn in Etisalat’s post-paid service is 11 per cent, the company says, versus 18 per cent in its prepaid service.
Etisalat reveals Dh5 bln in bond prospectus. Etisalat seeks higher revenue in saturated mobile market.
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