From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle. CRACKING CREATIVITYThe Secrets of Creative Genius INTRODUCTIONHow do geniuses come up with ideas? What is common to the thinking style that. What characterizes the thinking strategies of the Edisons, Mozarts and Picassos of history? Michalko’s new book “Cracking Creativity” tries to.

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Edward De Bono is the most famous author in the field of creative thinking with more than 30 books.

But with one book Michalko provides the best book in the field of creative thinking. How do geniuses come up with ideas? What is common to the thinking style that produced both the Mona Lisa and the theory of relativity?

What characterizes the thinking strategies of the Edisons, Mozarts and Picassos of history? In the first part of his book, Michalko presents the strategies of geniuses who look at problems in unconventional ways.

The first strategy is knowing how to see. Genius often comes from finding a new perspective that no one crackingg has taken. The second strategy is making your thought visible. The explosion of creativity in the Renaissance was intimately tied to the recording and conveying of a vast amount of knowledge in a parallel language; a language of drawings, graphs, and diagrams — as in, for instance, the renowned diagrams of da Vinci and Galileo.


Cracking Creativity: The Secrets of Creative Genius – Michael Michalko – Google Books

Thinking fluently and productively is an extraordinary way to improve creativity. Geniuses like Edison used personal quotas for creative ideas. Bach, Mozart and T. Elliot were also productive people who used time efficiently.


Crcaking novel combinations and connecting the unconnected are at the heart of creativity. Creativity is the ability to combine two different things in an extraordinary way. Artists and advertising gurus frequently combine ordinary things in extraordinary ways.

The Coca-Cola commercial with two polar bears is one of the most well-known examples of this.

Looking at other worlds is another strategy for creative thinking. Michalko writes that Aristotle considered metaphor a sign of genius, believing that the individual who had michaalko capacity to perceive resemblances between two separate areas of existence was a person with special gifts.

Cracking Creativity book review |

Finding what you are not looking for is the accidental way of thinking creatively. The history of inventions is full of accidental discoveries.


Skinner emphasized this principle of scientific methodology: The last strategy Michalko presents is awakening the collaborative spirit. The collective intelligence of a group is larger than the intelligence of an individual. In a business setting people should establish dialogue rather than fight with each other. Cracking Creativity is full of interesting stories of geniuses, as well as practical techniques for creativity.

It is a guide for generating new ideas. Articles and TechniquesBook Review. Follow Michael Michalko Follow Michael Michalko on the following media outlets to keep up to date on all interviews, exercises and published articles.


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