A difference of opinion. Choose wisely, and a brand valuation exercise can help you unlock growth for your business. But with so many differences in brand. Applications for brand valuation. Interbrand’s brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture. Brand. Brand Name. Region/Country. Sector. Change in Brand Value. Brand Value. Apple. The Americas. United States. Technology. +3%. , $m.

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In situations where the brand is used across a variety of businesses, the Role of Branding figure was assessed for each core business segment. Based on reports from financial analysts we prepare a forecast of Intangible Earnings for 6 years.

This valuation approach is a derivative of the way businesses and financial assets are valued.

The ideal brand is virtually ‘risk free’ and would be discounted at a rate almost as low as government bonds valuatioon similar risk free investment. From these Branded Revenues we deduct operating costs, applicable taxes and a charge for the capital employed to derive Intangible Earnings.

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Our expertise was supplemented with press articles, analysts comment and syndicated market research. Article text size A.

We have for each of the brands and categories assessed the Role of Branding. In the case of Shoppers Mart interrand buy not only because of the brand but also because of the location of the stores.

There are two factors at play: This is a prudent and conservative approach as it only rewards the intangible assets after the tangible assets have received their required return.


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How Interbrand measures brand value

Read our community guidelines here. This should only take a few moments. The discount rate represents these factors as it provides an asset specific risk rate. Non-subscribers can read and sort comments but will not be able to engage with them in any way.

How Interbrand measures brand value – The Globe and Mail

In some businesses, e. Read most recent letters to the editor. The basis for the marketing assessments Interbrand’s experience in creating and managing brands interbrxnd 30 plus years has created brand metrics that consider: Comments that violate our community guidelines will be removed.

Using the edition of Report on Business’ Top list of the largest publicly traded Canadian corporations, Interbrand formed an initial consideration set of brands branc and operating in the country.

If you are looking to give feedback on our new site, please send it along to feedback globeandmail. The Role of Branding is a per cent – thus if it is 50 per cent, we take 50 per cent of the intangible earnings as Brand Earnings.

The subject who is truly loyal to the Chief Magistrate will neither advise nor submit to arbitrary measures. I’m a print subscriber, link to my account Subscribe to comment Why do I need to subscribe? If it is 10 per cent, we take only 10 per cent of the earnings. This is a space where subscribers can engage with each other and Globe staff. To derive today’s value of a future expected earnings stream it needs to be ‘discounted’ by a rate that reflects the risk of the earnings actually materializing and the time for which it is expected.

Log in Subscribe to comment Why do I intrrbrand to subscribe? Published July 24, Updated April 23, Follow us on Twitter globebusiness Opens in a new window. The lower the Brand Strength the further it is from the risk-free investment and so the higher interbrahd discount rate and therefore the lower the net present value. We aim to create a safe and valuable space for discussion and debate. Firstly, the time value of money i. If you would like to write a letter to the editor, please forward it to letters globeandmail.


Toronto-area valuahion at centre of court fight over brain death has died, family says. Through our proprietary analytical framework called Role of Branding we can calculate the percentage of Intangible Earnings that are entirely generated by the brand.

Thank you for your patience. Tickers mentioned in this story Data Update Unchecking box will stop auto data updates. The following is an excerpt from Best Canadian Brands For deriving the NPV of the forecast Brand Earnings, Interbrand uses a discount rate that represents the risk profile of these earnings. There are three key elements and they are detailed below: Since Intangible Earnings include the returns for all intangibles employed in the business, we need to identify the earnings that are specifically attributable to the brand.

Published annual reports and analyst reports from multiple investment banks were used to examine the revenues, earnings and balance sheets of the brand-owning companies. However, in other businesses in particular b2b the brand is only one purchase driver amongst many and the Role of Branding is therefore lower.

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